Coca Cola Letter C
Coca Cola Letter C
Can you guess this brand?

If you took a guess, what brand comes to mind first from the image above? You probably guessed it. Coca Cola. Their brand is one of the largest, most iconic brands in the world and they can be easily recognized from just a simple letter. So let’s talk branding.

Your brand and your visual identity are both critical to your business but they are two different things and both terms have been used loosely in the past years in terms of what they stand for.

These are some of the most common ways project requests that come our way start…

The Red or Blue Pill

Networking is one of those skills it takes time to master, and it can be a tough journey. Being able to put yourself out there and connect with other people you don’t know is intimidating but necessary.

It's critical for designers and all creative types to know that your soft skills are more important than your hard skills. Being creative isn’t enough. And while this comes from my background as a graphic designer, networking is relevant to everyone.

Before we dive in, let’s define networking. It’s not about selling you or your services.

It is about creating genuine relationships and…

From solo designers all the way up to complex design teams, you will always encounter feedback and criticism. Some valuable and some subjective. If you’re an Art Director, you’ll have to consistently provide design feedback to others. What you don’t want to do is be subjective about it. Having the ability to provide clear, concise and actionable feedback is an extremely important skill — so let’s get one thing straight.

Design should not be subjective. And neither should your feedback.

Example above. The line detail next to the quote block is not cute. It’s not “creative”. It’s not trendy to…

One of the most common human interactions in the business world is the classic business card exchange. Have you ever been handed that business card that made you say to yourself, “Damn, they are the real deal”? And on the other end of the spectrum, have a card handed to you that was flimsy, and with no design thought? The weight of the paper, the print techniques, the way it feels. It’s all psychologically accounted for.

Look at that subtle off white coloring, the tasteful thickness of it. Oh my God, it even has a watermark.

Make A Big Impression

The first impression…

In today’s age, design has become centric to a business and its success. From branding, to web, to print. The call for good designers is out there, and competition is fierce.

With the tremendous growth of designers and sites such as Dribbble for the creative community, there are also a handful of designers who are cake decorators.

Cake Decorators — A designer who lacks a holistic view of the design process and focused making things look trendy, rather than meeting business goals and objectives.

Ditch the Trends

Strategy first, style second. Don’t get me wrong, style is important. Style defines a designer. For…

Nolan Marketti

Designer and Brand Expert.

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